• The Ritelist
  • Posts
  • It’s (Google) Playtime📱... + production week sneak peaks 🎥

It’s (Google) Playtime📱... + production week sneak peaks 🎥

🧑‍🎤 Web-3 Going GaGa for Google … Judge Declares Ripple Labs “Not Guilty” … And Ubisoft Gunning Hard for Blockchain … 🕹️

Author

Nahin Talhah
July 24, 2023

🧑‍🎤 Web-3 Going GaGa for Google … Judge Declares Ripple Labs “Not Guilty” … And Ubisoft Gunning Hard for Blockchain … 🕹️


What’s up Web3-ers.

In today’s issue, we’re diving into:

  • Production week!! Behind the scenes of the Mini MBA in Web3

  • Google Play’s updated policy that gives a big boost to everything blockchain-related.

  • Things aren’t looking so rosy for the SEC and their attempted crackdown on Crypto.

  • Ubisoft comes up trumps … AGAIN.

  • The hidden power of exclusivity … And why it’s not just luxury brands cleaning up with exclusive drops and launches.

SUCCESS PRINCIPLE LESSONS #107

Each week we decode one of the key Web3 principles giving you the inside track on what makes a successful Web3 strategy.

This week’s principle… Exclusivity

Exclusivity goes hand-in-hand with one of our other core principles here at Roster, scarcity. Because while something doesn’t have to be exclusive to be scarce, it DOES have to be scarce to be exclusive.

I mean, there are plenty of things in low supply that also have low demand … But when was the last time you heard of an ‘exclusive’ party where every man and his dog could go along?

Exclusivity has long been a highly-effective marketing game plan for brands in the Web2 world. Particularly those in the luxury goods and experiences sector. Fashion brands will create exclusive lines for a limited number of pieces. Holiday companies will sell high-priced, exclusive getaways with very limited spaces, and so on.

However, exclusivity isn’t limited to the higher end of the market…

A recent mass scale example was Spotify’s signing of Joe Rogan. Before this, you could listen to Rogan almost anywhere. But after the deal, Spotify was the ONLY place you could go to hear JRE, which brought millions more subscribers (and a whole lot more advertising revenue) to the platform.

Exclusivity in Web3

Exclusivity lends itself incredibly well to Web3. Many of the biggest NFT launches have required buyers to already hold other NFTs in similar projects, or to have exclusive access to certain networks, to even have a chance of getting their hands of a limited (aka: scarce) NFT.

More and more brands are realising that to really stand out and build reputation, exclusivity isn’t just a nice to have … It’s a must.

Now, on with the main event …

IT’S PRODUCTION WEEK!

✈️ Singapore, New York City, Serbia, London and Spain… Roster presenters flew in from around the globe, all with one shared purpose… to share their knowledge, vision and expertise in Web3 with you.

With an extensive background in Web3, they each hold a profound skill in conveying the deeply complex topics of Web3 in an accessible way. Seeing the Mini MBA in Web3 come to life was, well… emotional. We even had a few tears.. (happy ones).

Hold tight, it’s going to be a big launch!

(Note: If you’re as eager for the Web3 Mini MBA launch as we are -- and why wouldn’t you be? -- you can get advanced notifications and updates here.)

WEB-3 GOING GAGA FOR GOOGLE

New policies at Google Play now allow for blockchain-based digital content within apps and games.

The change is a long time coming, with more and more apps integrating blockchain features and digital currencies, so we’re pleased to see Google Play finally recognising how the industry is changing, and moving to accommodate that.

Developers of apps in the Google Play store that use tokenised digital assets secured on a blockchain will have to complete a Financial Features Declaration, but that’s no bad thing, and if anything, will likely increase user confidence.

Joseph Mills, group product manager of Google Play was quoted as saying - "As part of the policy update, we’re requiring that apps be transparent with users about tokenized digital assets.”

Good move, Joe … Good move.

JUDGE DECLARES RIPPLE LABS “NOT GUILTY”

The tide is turning against the SEC, as they suffered yet another setback in their seeming onslaught against Crypto.

The SEC had filed a lawsuit against Ripple Labs, alleging that their native token — XRP — was an unregistered security. However, the court ruled that the sale of XRP on exchanges is not an investment contract, which is a huge win for Ripple.

Before you get too carried away, we do need to say the ruling wasn’t absolute, and the dispute is expected to go to trial … But this is still very positive news for exchanges. The value of XRP surged immediately following the verdict, and the outcome could have significant (positive) implications for the classification and regulation of cryptocurrencies in the United States

UBISOFT GUNNING HARD FOR BLOCKCHAIN

At the risk of this newsletter turning into some love letter for Ubisoft, seeing as we’ve mentioned them multiple times recently, the gaming giants have done it again. This time, they’ve joined the Cronos blockchain as a validator.

The gaming industry is still leading the way in the adoption of blockchain technologies, and this move signifies another huge step forward.

In their role as validator, Ubisoft will enhance network security and governance on the Cronos blockchain. They join a pool of 26 other operators and contributors to already enlisted by Cronos, including Crypto.com, Allnodes Blockdaemon, and Dora Factory.

☎️ READER REQUESTS

Every week we pick one lucky reader’s question, and give you a full rundown here. Today’s request comes from Dan who wants to know…

How far away are we from mass adoption?

Despite being in somewhat of a bear market, and hearing a lot of ‘doomsday news’ about Crypto, the overall outlook for Web3 is still majorly positive.

In terms of adoption, look at it like this - It took the Internet 36 years to to reach 1 billion users. Crypto is expected to reach that by 2027, just 18 years after its inception.

Not just that, but major businesses have been jumping on board Web3 initiatives like there’s no tomorrow, with ‘megabrands’ like Nike, Starbucks, Mastercard and Louis Vuitton declaring an interest in everything Blockchain. When you couple that with the recent Bitcoin ETF’s by giants like Blackrock, and while we cant give you an exact time or date, the overall outlook is good and we can see the tides turning more and more in favour of Web3.

THAT’S A RITELIST (W)RAP …

We always love hearing from our readers …

So if you want to reach out with a question, comment, or a suggestion for the best gluten-free baked goods, or what to watch on Netflix (nothing too scary though please,) just hit reply to this email, and we’ll get right back to you.

Alternatively, if you want to be kept up-to-speed on the developments of our upcoming Web3 MBA course, just go here and register your details.

Until next time…